Marketing and Business Development: Who Knows What’s Going On? | Business Networks
Most people would answer the question posed in the title by saying, “Whoever’s doing the business development in the company.”
The real irony is that when the responsible party or parties are asked, they always have an answer. The scary part is that most of the time the person asking for the information has no way to verify that what they’re being told is true and/or accurate. Most people giving the answers are convinced they are correct, but they are usually answering the questions from their memory and sometimes with what they think the person asking wants to hear.
As we’ve heard all of our business life, everyone in the company should be doing business development in their own way. The person responsible for knowing all that is going on, though, is the owner. The owner needs to set up a manual system that will keep track of all of the company leads. It’s actually a pretty simple request, but most companies are not able to keep track of all of them. This system must be able to complete the following functions:
Once you have had your manual system in place for three to six months, it may be time to consider investigating software to use. This would allow all members of your team to view everything that is going on or not going on as it is happening.
Here’s a look at some software (in alphabetical order) that I see my clients using and getting good results with:
As a rule of thumb, it takes three to six months to get a software up and running that will meet your needs. Here are some of the criteria to pay attention to during the selection process:
a. Has the software company lived up to what they promised in writing?
b. Has the software done what the company needed?
c. Has technical support been there when they were needed?
d. Does the software connect to other software that your company uses?
e. Does the software generate the reports that your company needs?
f. Has the software company worked with you to do special reports that you think you needed?
g. When did they know and how long did it take to know which software to buy?
Software companies want to please you and they also want to make a sale. Please make sure that you get the opportunity to test the software you select and that the price of the software jives with what you deem worthy.