Chapter One, Passage One, From 'Accountability Through Transparency.' Starting a business is a lot like starting a family: some of us plan for it and others do not. There is a rush of excitement when you realize that you’re expecting a child. Then you become aware of all that needs to be done. Perhaps the mother starts to experience some pain and nausea. You weather the changes and the challenges and the day arrives. The baby is here. The smiling face makes every parent realize it was worth it. Joy!